It is important to say that 93% of Marketers are using some sort of social media for their business. For Example, 70% of Brands have their Facebook account. Job recruiters or personnel HR are using LinkedIn as a source for finding potential candidates.Over 67% of consumers use social media networks to find possible solutions for their issues, related to a product or a service. Instead of directly communicating with the customers, a very good way to find their needs and interests is Marketplace awareness, which means that social media can help a company get information about their industry.
Some BPO companies started to promote Social Media Outsourcing, which means that the focus is on creating or manage already existing pages on some or more social media networks.