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Bosnia and Herzegovina is set to become one of the most attractive outsourcing destinations in Eastern Europe. With the population of only 3,5 million, over 55,000 highly educated professional speak fluent English, while workforce language capabilities also include fluency in German, French and Italian.

B&H is a modern European country and its culture is similar to other continental cultures. This implies that work ethics are considerably high and more than acceptable for any Western franchise, meaning that deals are struck easily, quality does not suffer and deadlines are met. The country is situated in the same time zone as Western Europe (+/- an hour), which enables perfect coordination of daily communication and meetings arranged during working hours. Time zone difference from US East Coast is six hours, which makes overlap with clients possible, at least for a part of working hours, and provides the clients with insight into the work of their teams or associates in real time.

Bosnia and Herzegovina is one of the lowest cost countries in Europe, especially compared to Western Europe, while highly educated and skillful workforce with a Western European flair, high levels of deep technical knowledge, and impeccable English, combined with lower than average rates makes this a difficult destination to ignore.